Back

View News

Cadbury's campaign to raise awareness about loneliness in older age

Cadbury announced they will be removing all words from the iconic purple packaging of their Dairy Milk chocolate and 'donating' them to Age UK, after research revealed over 225,000 people aged 65 or over can go a whole week without speaking to anyone. 30p from every bar sold will go towards Age UK. Here is a link for the video and info: https://www.goodhousekeeping.com/uk/news/a28910375/cadbury-dairy-milk-age-uk/